We're not merely accountants

"We're Business Development & Improvement Specialists"

OUR CORE PURPOSE - What get's us out of bed in the mornings!

Is for us to help our clients achieve their business potential so that they can live the lifestyle they aspire to!

 At James Bell Accounting  ("JBA"), we're here to make a real difference to our clients. Delivering a high-quality, efficient compliance service is just part of that. Helping our clients to develop, improve and grow their business is the next natural step. Our Business BettermentTM offerings are practical and tangible services that create better businesses and long term value for clients. Our Business BettermentTM Trifecta, part of our Business BettermentTM offerings, is our unique way of providing our clients with a better business.


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Business and Taxation Specialists

Our friendly and accessible team are committed to providing the best business and taxation advice for our clients. We build strong relationships with our clients based on knowledge, ability and trust. We combine ideas and expertise to create solutions that improve clients' businesses, improve their profits and grow their wealth. JBA offers a diverse suite of services to meet the ever-changing needs of individuals and businesses alike.

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Locally-owned and operated

JBA is a specialist consulting, business betterment and Chartered Accounting firm. We are easy to find. Our main office is situated only 2 minutes from the Southern motorway in Newmarket, just 10 minutes from the Auckland Central Business District and 20 minutes from the Auckland International Airport. Our Albany, North Shore, office is only 2 minutes from the Greville Road turnoff on the Northern motorway and caters for many of our North Shore, West Auckland and Northland clients. You are always welcome at either office.

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Complimentary Education

JBA regularly host complimentary webinars that cover essential topics, providing you with the information and content you require to help get the best out of your business. Please register for our FREE upcoming webinars or view our gallery of previous webinars.

Upcoming 60-minute webinar - "GET BACK TO BUSINESS"
04.00 pm Wednesday 21 April 2021
Register now!

Click Here to Register

Watch previous webinars

What We Do

Business Mates™ Service Plans
(Online Cloud Interactive Accounting)

Business-Mates™ is a completely fresh approach to accounting. Your Business-Mates™ (That's us!!) helps make running your business a pleasure, not a chore.

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Business Services

We'll help you manage every aspect of your business, and because we establish a one-on-one relationship with each of our clients, our advice will be tailored for your business.

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Specialist Services

Our aim is to provide you with advice when your business needs it - not just when you ask for it.

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Taxation Services

At James Bell Accounting Limited we offer a full range of Taxation Services.

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What our clients say

  • "re JBA's Business Development Trifecta: In 2017 Jim took me through a Complimentary Client Review and Business Plan meeting. This was a great opportunity to think deeply about my business, what we do and what we should be doing. Jim promptly followed up with meeting minutes and a Business Plan to assist with on-going development..... READ MORE.... "
    - Tony Gore - Anthony Gore Ltd

  • "Coming from the States and being a novice to New Zealand Tax laws and business practices I could have been in a spot had I not found Jim Bell in 2000. As a foundation for his business, Jim's integrity is beyond reproach. But to build on that foundation of integrity you need customer service and Jim and his employees have customer service in their blood... READ MORE...."
    - Ron Elliott - New Zealand Elliott-Tamagni LLC

  • "re Business Mates: "JBA introduced us to Xero "in the cloud accounting software" as an excellent way of providing accounting data to JBA on a daily basis for the preparation of our monthly management accounts via JBA's Business Mates services plans..... READ MORE.... "
    - Tony Gore - Anthony Gore Ltd

  • "James Bell Accounting has provided excellent accounting support and advice in not only the legal requirements of tax returns but also in helping us format the structure of Shoe Science in terms of trusts etc. It is also great that Jim Bell is accessible when you need to either get him on the phone or see him in person which makes getting things done a lot easier. We would have no hesitation in recommending JBA to other companies."
    - Shoe Science Limited

  • "If it weren't for Jim helping me start out freelancing in the Film Industry, I would have been unable to purchase New Zealand's only Film Crew Freelancers Agency back in 1997. Jim has given me endless priceless advice over the years, and has also become a friend and confidant in many other financial areas of my life."
    - Sioux Macdonald - Film Crew Services (1997) Limited

  • "Jim Bell has been my accountant for over 22 years now (as at September 2020). He and his team have provided excellent service for me as an individual, and also for my Trust. He has prepared the annual accounts and dealt with the accountancy side of my property transaction. His nominee company South Pacific Nominees Ltd also acts as a Trustee of my Trust. Jim also doesn’t hesitate to offer accountancy related advice and answer my questions. (I am a contractor in the NZ Film & Television industry ...Read More..."
    - Jennifer Butcher, 1st Assistant Director, Film & Television

  • "Jim and his team have very capably looked after my business and personal accounting work for many years. Since I set up my own practice in 2011 Jim has proved to be an even more valuable mentor and his advice has been of great value to the growth of my legal practice. He has introduced a number of systems which save me a lot of time and help my business all for very reasonable prices. I have no hesitation in recommending Jim and his team to prospective clients. "
    - Tony Gore - Anthony Gore Ltd

  • "We have utilised the services of James Bell Accounting Ltd for over 21 years and have always found our dealings with them to be professional. As our business progressed their financial advice was invaluable, and appropriately we have taken advantage of their Nominee service to manage our family Trust."
    - Tony Hurt - Bayco Limited

  • "JBA accounting has been my accountant of choice for the past 14 years (as at 2020) and during this time I have found Jim and his team to be very professional and approachable. Jim has always made himself available for his advice and meetings, some after hours, whether it be at the Albany or Newmarket office...READ MORE"
    - Roger Franklin Barfoot & Thompson

  • "Hi Jim, I have registered and look forward to attending all of your future webinars. I have watched a few of the previous ones from your website already and I think they are great!! …… READ MORE....."
    - Carmen Grant-Cairns

  • "We have been associated with Jim Bell and his organisation since the very early days of his business. It is testimony to Jim's skill, business acumen and attention to detail, not to mention his friendly, amiable manner, that we are still clients all these years later, ...Read More..."
    - Kadia Merralls - Lansdowne House Limited

  • "To whom it may concern, Jim Bell came highly recommended to me when I embarked on contract work, some years ago. With his professional yet approachable manner, Jim is knowledgeable, thorough, proactive with his advice and responsive. In my experience, JBAL has lived up to its reputation and I cannot recommend Jim and his team highly enough. "
    - Martin Hender - Power Hender & Associates Ltd

  • "I have been a client of Jim for a number of years. I have always found him to be knowledgeable, courteous and efficient. His service is always thorough, professional and reasonably priced. It is a pleasure to deal with Jim, who I have the ultimate trust in. He is like a family member or close friend. I highly recommend his services."
    - Malcolm Miller

  • "We moved our accounting business to James Bell Accounting in 2008. Jim and his team have provided superb service over the past 10 years. They have provided timely thoughtful specialist financial advice whenever that has been required and the annual accounts and tax requirements are always filed accurately and on time...... READ MORE... "
    - Michael Bird - Birdseye Limited

  • "Respectively Jim has been my Accountant circa 20 years of which Jim and his team has completed extensive and varying degrees of Accounting work and more importantly general Business development and Business planning. Over the years we have received consistent reliable service by all forms of media contact either fax, phone, email and personal site visits...READ MORE"
    - Nigel Campbell - Terracon Industries Ltd

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